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Free shipping within Australia for all orders over $99 AUD
Free shipping within Australia for all orders over $99 AUD

The best in conscious, beautiful and effective makeup, skin care, hair and wellness products from around the globe.

Clean Beauty Market was born in September 2017, the brainchild of Erin Norden who has a passion for beauty, health and change within the beauty industry. Erin, a freelance Makeup Artist, was craving a shopping experience in clean beauty that didn’t exist. A vibrant, luxe, cult, and on-trend assortment of the world’s leading clean beauty brands in a retail and online space that would satisfy even the most die-hard beauty junkie.

Erin Norden


Erin is the owner and founder of Clean Beauty Market and a self-confessed beauty junkie, professional Makeup Artist and clean beauty advocate. Since opening Clean Beauty Market in 2017, she has become the leading Australian clean beauty source having appeared in and contributed for publications such as Marie Claire, Elle, WHO, Body & Soul, The Daily Mail, The Sunday Mail, The Gold Coast Bulletin, Cosmopolitan and more. She was featured on Studio 10 and Kochie's Business Builder's as the Entrepreneur In The Spotlight on Channel 7.

Erin is an expert in all things clean beauty having tried & tested hundreds of brands and products ongoing in her quest to find the very best. She has worked as a freelance Makeup Artist for over 15 years & on her journey to transition her professional and personal products to non-toxic, she spent years researching ingredients and brands. Her acquired knowledge, and a realisation that the physical and online space she wanted to shop natural beauty in Australia didn't exist led her to create Clean Beauty Market. Erin has thoughtfully curated the very best luxury, cruelty-free, high performance and cult clean beauty products which has led to Clean Beauty Market fast becoming Australia's go-to destination for the best of clean beauty from around the world. Instead of high-end products with with unnecessary fillers, cheap or harmful synthetics, Erin favours active evidence-based and intelligent formulations that go beyond just natural and actually surpass their mainstream equivalents.

Erin is passionate about change within the beauty industry and all women having access to quality clean products and ingredient education. She recently founded Bedside Beauties, a program where volunteers attend state-wide hospitals to deliver workshops and bedside support in the form of mini makeovers to cancer patients at their most vulnerable in the hopes of restoring dignity and hope and empowering women to make safer beauty choices.

Contact Erin - erin at
For all brand submissions - please fill in the contact form on our website. Due to the high volume of brand submissions we receive, we regrettably cannot respond to all. If we require any additional information, we will let you know.

Discover our retail outlet

Our team are all trained Makeup Artists and Beauty Therapists and our services include event makeup application, facials, Hydromicrodermabrasion, clean beauty swaps. Our makeup services redeemable on products.

Keep an eye out for our regular workshops introducing our brands, product demonstrations and education around makeup techniques, skin care, and inner wellness.

Our products are beyond natural (because we know most people these days care about what they put on their face and body) but unique, on-trend and luxurious too. Guaranteed to thrill the beauty lover or novice.

Clean Beauty Market sources the best in conscious, ethical, beautiful and effective makeup, skin care, hair and wellness products from around the globe. We have a large and ever-expanding selection of products and brands carefully curated to reflect our values. We do not allow ingredients known to be harmful to health.

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