Just In

Volumizing lash care mascara with advanced anti-breakage and lash growth support formula. Discover the future of lashes with our Lash Care Mascara,...

Flamboyant, sensual, and unmistakably magnetic. Velvety rose opens the door to warm vanilla and sun-drenched woods, while a trail of soft musk ling...

A daily ritual for mind, body, and beauty, holi (mag) is a full-spectrum liquid magnesium supplement featuring six advanced, highly bioavailable fo...

The Mineral Pencil Eyeliner is filled with soothing natural oils and waxes, glides on smoothly, blends beautifully. Gentle and for the most sensiti...

Highlighting Hydrator Moon Dust is a functional oil free highlighting hydrator, or we can also say, a hydrating highlighter, with a sole purpose, s...

Beautiful, healthy coverage! Natural cosmetics for sensitive skin free of harsh chemicals and pore-clogging ingredients (mica-free, bismuth-free, t...

This silky mineral veil/finishing powder is a best-selling option for all skin types. It goes on translucent and helps allay oil and reduce the app...

A modern formula packed with certified organic botanicals and antioxidants that helps nourish, protect & promote healthy radiant skin. This Mat...

This jet-black mineral mascara conditions the lashes with panthenol and vitamin B complex while making them smoother and more manageable. Excellent...

This Black Lengthening Vegan Mascara is brilliant at holding a curl and superb at lengthening lashes without any nasty chemicals, fillers, dyes, pa...

Experience the luxurious feel of our ultra-smooth lipstick, crafted with a blend of minerals, natural waxes, and organic oils to deeply hydrate you...

Truly matted bronzers for a sun-kissed glow. You won't find a silkier bronzer in the natural beauty world that lasts you so long -  a little goes s...

Use your favourite cruelty-free makeup brush to sweep this shea-rich, jojoba-glow, titanium dioxide-free, carmine-free, cream bronzer along your ch...

Long-Lasting Healthy Glow Pressed Mineral Blush delivers a creamy fusion of color without titanium dioxide, zinc oxide, boron nitride, and more. Sw...

Define and accentuate your cheeks with a healthy wash of colour.  We absorb over sixty percent of what goes on our skin. Wise choice with these min...

Made without titanium dioxide, nanoparticles, or carmine, the lightweight mineral formula blends effortlessly for a soft, natural look. A little go...

restore + strengthen Ideal for: fine to medium hair, wonderful for postpartum &/or brittle hair Aromatics: tulsi, cypress + sweet orange Best B...

Are you chasing dramatic eyes? This mascara will deliver the results with clean ingredients. For a deep root lift and lash separation without the i...

A luxurious, nutrient-rich dry body oil that deeply restores moisture, leaving skin luminous and smooth. Regular use helps maintain soft, supple sk...

LIMITED EDITION • In partnership with Nosferatu and Focus Features, Heretic is proud to present Nosferatu Eau de Macabre, a fragrance inspired by t...

PHA + Peptides This advanced hand treatment pairs the regenerating power of Retinol & Retinoid with Polyhydroxy Acid (PHA), Peptides, and Niaci...

Peptides + Carnosine This nourishing cream cleanser thoroughly removes all traces of makeup, sunscreen and pollutants, while leaving skin feeling c...

A sleek black liner that allows for a range of looks and styles with just one natural product. Velvety and versatile to gracefully bring out the ey...

The highly effective multi-tasking hero your skin deserves. Designed with ingredients known to boost the skin's metabolism and decrease the appeara...