Axiology

Axiology Beauty is a trailblazing vegan beauty brand on a mission to redefine sustainability in the cosmetics industry. Founded by Ericka, a passionate Capricorn and tofu enthusiast, Axiology began as a humble kitchen experiment in 2013 after she discovered her makeup was tested on animals. Two years of trial and error led to the launch of the world’s first 10-ingredient vegan lipstick—luxuriously smooth, cruelty-free, and clean.

But Axiology didn’t stop there. In 2022, the brand took its commitment to the planet further by eliminating plastic from its packaging, replacing it with eco-friendly materials crafted from island trash. Partnering with a women’s cooperative in Bali, Axiology not only reduces waste but also supports fair wages and stable employment for local women.

Shop Axiology’s range of planet-friendly beauty products online now with fast delivery Australia-wide, or visit us in our Bondi Junction or Burleigh Heads stores today to experience guilt-free glamour for yourself.