Ambrosia do Cerrado Liquid Moisturisers
The mysterious Ambrosia del Cerrado Liquid Moisturiser, with an irresistible guava-plus-citrus scent, feels like applying yellow dewdrops that are fully charged with unrefined, whole-food (not isolated or factory-produced “nature identical”) nutrients from the superfood buriti, pequi, and moringa oils.
Our idea was to create a formula with that would be truly nourishing, yet ultra light and breathable at the same time, to deliver lots of moisture without a waxy or overly emollient feel. This format is very appealing for the times when the skin is dehydrated but you don’t want oil or an emulsion (lotion or cream) on your face because you prefer a lighter feel. By light, we don’t mean “just a little bit effective”: this moisturiser is highly effective in what it is designed to do; you will be amazed by how much and how quickly your skin can absorb in each single application.
We chose a Portuguese name for this product to draw attention to the Cerrado area in Brazil, as this beautiful savanna is considered the biologically richest savanna in the world by the Word Wide Fund of Nature. Earthwise Beauty wants to shine a spotlight on areas of the world that are overlooked or insufficiently known about by the Western world, and that need our attention to protect their natural environment and biodiversity.
We also want to support the indigenous populations of these regions so that their livelihoods will be rewarded and appreciated and their culture will be respected and protected. To that end, we choose fair trade ingredients from these regions, extracted sustainably by small cooperatives using their traditional tools of choice, and we have chosen some of our product names and designs to provoke our customers’ curiosity about these areas, their natural bounty, and their peoples.
Despite its deceptively light feel, this moisturiser is deeply hydrating and nourishing. The carefully-sourced oils chosen for this formula include:
Hand-extracted pequi fruit oil: from the cerrado savanna in Brazil: This unique extract-like oil is rich in vitamin C, betacarotene (which the body converts to vitamin A), and vitamins B1 and B2, all promoting firm, supple, even-toned skin.
Buriti oil: Also from Brazil, which is highly praised for anti-aging results and for improving the appearance of brown spots and scars.
Moringa pod oil: which further aids moisturisation and delivers an incredible range of vitamins, minerals, and phytonutrients (too many to list all of them here, but for starters, it contains betacarotenes, several B vitamins, selenium, and zinc).
We find that skin care products are amazingly skin-compatible with minimal risk of allergic reactions if the vitamins and minerals are included in the form of pure, fresh plant oils, rather than vitamin powders that come in a plastic bag from a cosmetics ingredients supplier.
There are no fragrances added to this formula, not even essential oils, to allow the unique fruitiness of the pequi fruit to come through. Moringa oil provides a complementary green note.